In the one hand, this is very simple. There is a trend in US advertising to drop the LY adverbs and use the adjective instead. That would not be acceptable in a formal essay but it's OK in advertising as it reflects the way people talk. Play Fair, instead of play fairly. But, on the other, there are amusing things like: Think Big. 26 Jul Stay curious, live in the moment and look after your health. Feel Good Formula was developed by professor Dr Todd Kashdan; It reveals the six feel good factors needed to achieve blissful happiness; His equation outlines the perfect dose and combination of each factor - such as selflessness and working. Sharon and I would like to say an enormous THANK YOU to everyone who came to or supported Curious Live last week! For those of you who couldn't make it this time here are some photos along with a few thoughts from our delegates. REDEFINING THE CONFERENCE EXPERIENCE 'I loved how you had considered all [.