21 Nov Along with an unhealthy obsession with food, diet, and appearance, there also seems to be an underlying belief in an "ideal" body weight and shape. The media characters the students in the study selected were analysed for common features as well as the extent to which the students compared. 7 Nov #IAmPerfect was the response to an ad campaign titled The Perfect Body featuring a line-up of Victoria's Secret models. Three British students took issue with the campaign, resulting in the online advert being retracted, but not an apology from the lingerie giant. The ad, for a bra called Body, perpetuated low. The thinner I got, the more I was praised—yet I was often shamed if I left anything on my plate. At first I thought this contradictory emphasis—on both food and being thin—was something I experienced only because I lived in Milan, the fashion capital of Italy. But after talking with a fellow Canadian student who lived in Naples.